Make your first podcast with ease!
If you want to know all there is to start podcasting for fun and profit then Podcasting Made Easy will answer all your questions.
Written by Steve Hart, this paperback and ebook will give you the confidence to make your first podcast using the gear you probably already have, and provide a step-by-step guide to setting up a modest studio that will meet all your podcast production needs.
Chapters cover recording shows, media law, the importance of SEO show notes for your website, how to interview people, getting your shows listed on leading podcast libaries, podcast artwork, making money with your podcast, and key technical advice.
Buy it today on Amazon or order it by name at any bookshop worldwide.
If you only buy one book about starting a podcast – this is it (no, really!).
Podcasts have been around since 2004. Adam Curry and Dave Winer are credited with making the first one, and writer Ben Hammersley (of UK newspaper The Guardian) is credited with first using the term podcasting.
There is even an International Podcasting Day (30 September in 2017).
There are now millions of hours of podcasts produced every year, the audience for them is building fast, and that has been well established by Edison Research in numerous annual surveys it has carried out.
The results of its 2017 survey of 2,000 respondents aged 12-plus and carried out in the US shows that:
- Monthly podcast listeners grew from 21% to 24% year over year.
- An estimated 67 million people listen to podcasts in the US every month.
- The age of podcast listeners is mainly 18-54, and leans slightly male (56% male, 44% female).
- The average age of podcast users are; 12-17, 7%; 18-34, 44%; 35-54, 33%; 55-plus, 16%.
- The Podcast listener is an affluent, educated consumer that’s increasingly more likely to gravitate to ad-free or ad-light podcasts.
- Clicking on a podcast to listen to it immediately is common, though 27% do subscribe to podcasts.
- Podcasts are the number one audio source by time of consumption among podcast listeners.
- On the smartphone, podcasting’s Share of Ear® is tied with AM/FM, and leads AM/FM among 13-34 year olds.
- 45% of people who regularly listen to podcasts earn between US$75,000 and US$150,000-plus a year.
- 81% of podcast subscribers use a smartphone to listen.Where do they listen? At home, 84%; In car, 65%; on foot, 42%; at work, 39%; on public transport, 29%; at the gym, 29%.
- Average time people listen per week (multiple podcasts); 1 to 3 hours, 36%; less than an hour, 13%; 3 to 5 hours, 22%; 5 to 10 hours, 13%. 42% listen to the entire podcast.
- On average, people listen to 5 podcasts every week.
All the available evidence points to a rosy future for podcasting – which means any doubt you had about podcasting being a worthwhile venture should be extinguished.
It is also clear that people earning well above average annual incomes will be your audience. The downside is they don’t like to spend time downloading and listening to a podcast only for it to be full of sales pitches. They prefer ad-free or ad-light podcasts.
Surprisingly, 84% of listeners play podcasts at home, while 65% play them in the car (I thought it would be the other way around). That means people are likely listening during their leisure time, most probably while doing something else around the home or garden.
People who like listening to podcasts also listen to them more than they do other forms of audio, such as radio and music. They are a captive audience that’s fully engaged with the medium.
One note I did see toward the end of Edison’s survey report was that content isn’t king, the audience is king. The report writer, in an almost throw-away line, says: “There are huge under-served potential audiences for new forms of spoken word media – so let’s not rely on ‘received wisdom’ too much.”
As a writer I’d always say content is king because it is the content that is sought out by consumers. But if consumers are king (which I guess they are), podcasters wanting the largest audience need to give them what they want.
I’d counter though that any content will find an audience, the audience you want is one that has an affinity with you and what you have to say.