Whatever you think of the Covid-19 lockdown; the fact is it has given millions of people time to sit back and take stock like at no other time in living memory. Putting to one-side redundancy, and households having a lower […]
We’ve all seen the heated debates online about which microphone to buy; but the truth is there is no correct answer. In this episode of Podcasting Made Easy I look at the many factors to consider; the recording environment, the […]
I got to interview Chicago-based jazz musician Markus Rutz (pronounced roots) for my Cool Nights jazz radio show in April 2020. I cut the interview (recorded via Skype) with some tracks from Markus’ new album and the package has been […]
Companies that have resisted letting staff to work from home have had their hand forced as a result of coronavirus, and a demand from Government that people working in non-essential jobs stay away from their normal place of work. Where […]
These are strange times for many of us. A virus has led to many people having to self-isolate, to remain indoors and not go to work. Putting to one side the financial worries and all the stresses that this situation […]
While there is a world of news and information podcasts to chose from; there are plenty of excellent shows made in New Zealand by locals keen to share their knowledge and entertain listeners. A quick scout of what’s available threw […]
During the past few years I’ve seen lots of digital stations come and go due to some owners running out of steam in a few short months. And I think I know why. They become disheartened at their listenership numbers.
I was listening to a syndicated radio show the other day. I won’t mention the presenter’s name, but she has a nice voice and plays a good selection of music; and as far as it went it was a pleasant […]
We all do it. We can talk all day to friends, colleagues and family without uttering a singled ‘um’ or ‘erm’. But sit in front of a microphone to record a podcast and they pour out. So how do professional […]
As commercial local radio has been eroded due to consolidation and the centralisation of ‘content’, so local communities lose a common voice that bonds people. As local broadcasters become little more than repeater stations or a home for voice tracked […]
Getting an income from your internet radio station or show sponsorship is possible – but don’t expect anyone to come knocking on your door to hand you cash. You have to go to them. But before you do there are a few hoops you need to jump through first.
Listening to the radio as a teenager I quickly realised I enjoyed the jingles as much as the music. Using a cassette recorder I’d do my best to do a mixtape – not of the hits, but the jingles! Living near […]
So you want to start a podcast but there’s something stopping you. First it was the gear, then it was the space for a ‘studio’, and then having the time to prepare and record it. Okay, the time for procrastination […]
Rising up through the ranks to management is always a great accomplishment — and though this is often achieved by hopping from one firm to another, some people find themselves managing their former colleagues.
There's only one way to stand out in today's job market and that's to be an outstanding candidate and valued member of staff — but without on-going upskilling you could end up at the bottom of the pile.
External influences such as the economy and changing consumer trends may well impact on businesses; but it is senior managers who need to set the tone for their staff and show confidence in difficult times. “The culture of an organisation […]
We’ve all done it. Recorded a podcast interview only to discover the audio is really bad for one reason or another. So, what to do? Yep, apps such as Pro Tools, Garage Band and Audition provide lots of tools, filters […]
The sun is shining, the birds are tweeting – let’s record a podcast in the garden. Just because we can. The sun is shining, the birds are tweeting – let’s record a podcast in the garden. Just because we can. […]
There are plenty of podcasters who do well just sharing their expertise and knowledge via their podcast without having to interview someone else. But if featuring guests on your podcast is something you want to do then that can be […]
I learned a long, long, time ago that having a great product doesn’t automatically translate into great sales or popularity. You may offer great content that’s delivered to broadcast standard, but if no one knows about it then you are […]
When a company makes a box of soap to sell their job doesn’t end once the boxes are packed up and placed in the warehouse. That’s when the real work of advertising and marketing starts. Once a firm has a […]
While it’s all very nice sitting at home making podcasts, there’s nothing more exciting than actually getting out to events such as trade shows to interview people. They can be people such as experts in their field who are visiting […]