Why LinkedIn has lost its way

When LinkedIn first surfaced as a professional networking site in May 2003 it was well-regarded and attracted truly professional people. The people one might want to touch base with, but have zero chance in normal day-to-day circumstances.

It was like Facebook, but with a touch of (noun) je ne sais quoi. The site  attracted people who did not share photos of what they were eating, didn’t state the bleedin’ obvious and one really could join the site knowing you’d be rubbing digital shoulders with fellow professional around the world.

It was a site that often featured interesting conversations.

Today though, it has slipped somewhat to become quite pedestrian. And just like Facebook one finds people sharing banalities along with those ridiculous posters (see below). Why do people feel the need to share such stupid things. It’s meant to be a professional networking site.

LinkedIn should not be the place for these pointless posters featuring hackneyed phrases. And frankly I can’t hide them fast enough from my timeline.

I’m so over seeing them, along with blatant self-promotion and sales pictches that I am weening myself off the site altogether (along with Facebook).

And then there are the requests to connect on LinkedIn sent be people one doesn’t know, and who are not even in the same or related business.

Since LinkedIn started I have opened and closed two accounts. I am now on my third, and I can’t see that lasting much longer.

The only real positive experience I have had from being on the site is a welcome approach from Microsoft late last year to work for them as an editor on one of its news sites in New Zealand. Great job, poor timing.

Below, as seen on professional networking site LinkedIn moments before this post was published.
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